Our analysis of 2007-2012 financial data suggests that StoryDoing companies outperform their storytelling peers in a number of ways.

Storydoing companies perform
better financially.

Annualized revenue growth rate (2007-2011)
Annualized revenue growth rate (2007-2011): Storytelling 6.1% Storydoing 10.4%
Annualized operating income growth rate (2007-2011)
Annualized operating income growth rate (2007-2011): Storytelling 7.1% Storydoing 16.1%

Storydoing companies create more social engagement.

Number of social media mentions (2008-2011)
Number of social media mentions (2008-2011)
Growth rate of social media mentions (2008-2012)
Growth rate of social media mentions (2008-2011)
Sentiment of social media mentions (2008-2012)
Sentiment of social media mentions (2008-2012)

Storydoing companies spend less
on media.

Media spend as % of annual revenue (2007-2011)
Media spend as % of annual revenue (2007-2011)

Storydoing company
valuations have grown faster.

Annualized share price growth (2007-2011)
Annualized share price growth (2007-2011)